verónica kretschmer
Verónica Kretschmer was born in Chicago, US, in 1975. She lived in Mexico until the age of 16, when she left for Chile to study architecture. Her passion for photography started as a girl, leading her to study with a renowned Chilean photographer, Andrés Poirot; this experience allowed her to improve her knowledge of technique, composition, and analog amplification. While traveling, she took pictures of architecture and every day life events, establishing her vision on photography.
She attended the Art Faculty of the University of Chile, where she was introduced to alternative techniques and acquired more of her artistic and creative vision. Verónica then spent time in Venice, Italy while studying for her Master’s degree. The contemporary art of the Venice Biennale combined with the ancient art of the cityscape had a deep impact on her vision of art and aesthetics.
about “Everyday Abstractions”
This series is an invitation to see things in a different way, just for the aesthetic enjoyment. It ponders on an aesthetic language that can be found even in the most oblivious places in our everyday urban landscape, as a ripped billboard (theme of this series). From this perspective everything has a different reading, one in which any object may be attractive and seductive to a sensitive eye. To achieve this, she creates visual objects inside a technologic image, bringing out of context the visualization by the framing and extreme closeness to the object, to then transport it to a large format and turn in into an object owning a new aesthetic charge per se.
