verónica kretschmer
ARTIST BIO
Verónica Kretschmer was born in Chicago in 1975. She lived in Mexico until the age of 16, when she left for Chile to study architecture. Her passion for photography began when she was a girl and led her to study with renowned Chilean photographer, Andrés Poirot. This experience allowed her to improve her knowledge of technique, composition, and analog amplification. While traveling, she took pictures of architecture and every day life events, establishing her photographic vision.
Verónica attended the Art Faculty of the University of Chile, where she was introduced to alternative techniques and acquired artistic and creative vision. The artist then spent time in Venice, Italy while studying for her Master’s degree. The contemporary art of the Venice Biennale combined with the ancient art of the cityscape had a deep impact on her vision of art and aesthetics.
ARTIST'S STATEMENT
About “Everyday Abstractions”
This series is an invitation to see things in a different way, for pure aesthetic enjoyment. It ponders an aesthetic language that can be found even in the most obvious places of our everyday urban landscape, such as ripped billboards, the focus of this series. From this perspective, everything has a different reading- one in which any object may be attractive and seductive to a sensitive eye. To achieve this, the artist encloses visual objects inside technological images, bringing the visualization out of context further through tight framing and extreme closeness to the objects. She then transports them to large format, endowing the objects with a new aesthetic charge.
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